SME Forum

Pinterest announced a plan to make its digital inboards more brand-safe this Halloween by featuring information on how to be more culturally sensitive when choosing a costume. When Pinterest users Remove Background Image browse ideas for Halloween costumes, they will see a post at the top of search ...

Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service IGTV, according to an announcement shared with Marketing Dive via email. The e-commerce offerings are available globally on IGTV now and will start tests on Reels later thi...

Deprecation of third-party cookies is a topic that has loomed large over Advertising Week, as marketers grapple with the sunsetting of a widely adopted tactic for engaging consumers Wedding Photo Editing online. Kimberly-Clark Corp., the owner of household brands like Huggies, Cottonelle and Kleenex...

Video-sharing app triller has partnered with advertising technology startup consumable to sell programmatic ads that appear between short-form videos. Consumable’s platform pairs short videos with digital display and video ads, per an announcement. consumable creates ads that seek to catch the atten...

Snap this month will roll out in the U.S. its “first commercial” format, a six-second, non-skippable video takeover that’s guaranteed to be seen as the first ad of the day in Snapchat, per an Banner Design announcement emailed to Mobile Marketer. Dating app Tinder saw a cost per completed view of $0...

Mars Wrigley, the confectioner behind brands like M&Ms, Snickers, Twix and Skittles, this week launched a month-long virtual Halloween experience called Treat Town, available via mobile apps and desktop, according to a press release. In Treat Town, consumers can give out virtual candy credits wh...

Amazon this week added a feature to its Alexa mobile app that lets drivers use voice commands to play music, get directions and make calls, among other functions. In the next weeks, the Logo Designs Service app’s “auto mode” will be available for Android and iOS devices in the U.S., Canada, Germany,...

Banking, finance and payment apps this year have seen a surge in activity as consumers use their mobile devices to help manage their money. The time spent in banking and payment apps rose 8.9% to an average of 8.4 minutes this year from 7.7 minutes in 2019, per study results from app marketing platf...

David’s Bridal has tapped Vertebrae, an augmented reality technology company, to create a virtual bridal shopping experience, the company announced. Customers can now go to the David’s Bridal website and view the retailer’s best-selling dresses from its product pages in 3D and AR visualizations, the...

David’s Bridal has tapped Vertebrae, an augmented reality technology company, to create a virtual bridal shopping experience, the company announced. Customers can now go to the David’s Bridal website and view the retailer’s best-selling dresses from its product pages in 3D and AR visualizations, the...