They must generate knowledge of the brand.

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SpecialDatabase
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Joined: Sat Apr 15, 2023 5:22 am

They must generate knowledge of the brand.

Post by SpecialDatabase »

Intermediary. Auchan, Esselunga or Coop are indirect channels when we buy a Coca-Cola from them. Electronic marketing: the network is the meeting place between supply and demand. They can be direct or indirect, since Specific Database the company can sell through the internet but Amazon can also sell the same goods as the company, acting as an intermediary. Direct Marketing: Mail order, teleshopping or interactive media.

Wholesalers: Independent companies that take ownership of the goods and distribute them. Agents: representatives who deal with sales in a territory for which they have exclusive rights. They can be single-firm (only for that company) or multi-firm (they sell multiple brands). Broker: subjects whose purpose is to bring together supply and demand.
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They don't have to have an ongoing relationship with the company: they negotiate the contract and move on to another job. Channel choice Why do companies choose one channel over another? And why today, which is potentially within everyone's reach, doesn't everyone do e-commerce? Environmental factors: factors related to the environment around the enterprise. In some contexts it is difficult to penetrate the market if not a specific distribution.
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