The title is the phrase that appears in Google search results highlighted in blue. Its main function is to define the theme of a page or content. In HTML language Phone Number List where it is called the H1 tag, it defines the main heading within a website , although you can also use it to implement several headings in the same text and classify them according to their level of relevance. The meta description, on the other hand, is another HTML tag that complements the action of the title.
It gives you the possibility to describe, as a summary, what you provide through your website, with the aim that your users have a much clearer idea of what they are going to encounter. This resource always appears in search results, just below the title and URL of your page. Influence of title and meta description on SEO positioning Now, why are they important in the positioning of your website in search engines? Know some benefits of promoting these resources in your content: Improves user experience From the user's point of view.