Behind the Trillion-dollar Market of "Second-hand Goods": Pattern, Opportunity, and Gameplay

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mahfuj
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Behind the Trillion-dollar Market of "Second-hand Goods": Pattern, Opportunity, and Gameplay

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Inadvertently, the era of consumption has undergone tremendous changes, and second-hand markets around the world have gradually emerged. And behind this trillion-dollar market, what are the patterns, opportunities and gameplay?

Author: Peng Fangting Source: deep-echo Key points of this article:

What are the main models of second-hand e-commerce?
phone number list What is the gameplay of
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comprehensive and vertical types? What are the opportunities behind "second-hand goods"? In the Chinese context, "second-hand goods" is not a good word, it means things that others have used and left over. That is the inherent impression left by the last consumption era. People pursue "own", "luxury" and "new".

The stars have changed, and inadvertently, the era of consumption has undergone great changes. Take Japan as an example. In 1995, Japanese luxury goods consumption accounted for 68% of the global share, but in 2015
phone number list , this share was only 10%. On the opposite side of this decline is the rise of Japan's second-hand market.


Mercari is the first listed second-hand item e-commerce platform with over 35 million downloads in Japan. In the United States, The RealReal, a second-hand luxury e-commerce company, has also started preparations for listing after raising a total of nearly 300 million US dollars.

Behind the trillion-dollar market of "second-hand goods": pattern, opportunity, and gameplay

"The Fourth Age of Consumption" describes the state of
phone number list Japan between 2005 and 2034 as the fourth consumer society - the consumption concept of residents tends to be shared and simple. Such traits are also present in the United States and Europe.




In China, from traditional retail to comprehensive e-commerce, from traditional e-commerce to vertical e-commerce, social e-commerce, new retail, and community group buying, the consumption era has also undergone great changes. "Second-hand goods" is no longer a derogatory term, but an option for daily consumption.
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