Through B2c Email List Careful Performance

Accurate and active email list for marketing.
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sk58963
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Joined: Thu Jun 09, 2022 11:56 am

Through B2c Email List Careful Performance

Post by sk58963 »

Analysis and consideration of one client’s objectives, our team grew Google dynamic remarketing orders 136% by flagging a recommended set of products in the feed for Google to use to fill in those dynamic ad product gaps. In another b2c email list example, we identified opportunities to build on two of our mature client programs by launching feed-based CPC programs on Houzz and Polyvore. By jumping on these social shopping opportunities early, we were able to add 41% and 156% percent in incremental comparison shopping revenue in a time when many CSE programs were starting to decline. This success was a result of our understanding of what products from our b2c email list clients’ catalogs made sense on each platform, coupled with bidding and filtering recommendations provided by our proprietary tools.

For Google Shopping Campaigns, some of the feed management pieces that can substantially improve performance include b2c email list title and image testing, maximizing the use of ad extensions, providing clean, informative product attributes, and using the feed to smartly segment products for bidding purposes. Having feeds b2c email list paid search managed under one roof has proven particularly beneficial for our client set. In addition to working together on Shopping campaign b2c email list strategies, we can swiftly implement changes to the feed and immediately assess the impact of those updates.

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The data speaks for itself, with PLA share of non-brand sales 10 percentage points higher for clients that move feed management to Merkle. As a whole, the performance we’ve seen highlights the breadth of important feed-based b2c email list initiatives and the significant impact that effective management of those initiatives can have across a retailer’s digital marketing program. In order to perform well in the feeds realm, retailers must stay on top of the changing landscape and question best practices for even the most established programs. If there’s one thing we know in digital marketing, it’s that the only constant is change. Having a clean, accurate, and complete data feed will set b2c email list marketers up to capitalize on feed-based opportunities, regardless of how they change in the months and years to come.
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