Canvas Model How to Apply and Create an Innovative Business

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pujamonidas99
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Canvas Model How to Apply and Create an Innovative Business

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We often witness the emergence of new companies that quickly stand out from the rest and tend to grow rapidly, why their success? Although there are many factors that influence, the key is that these companies have an innovative business model that makes them stand out from the rest, and that, of course, wins over people. This shows us that existing companies must reinvent themselves as quickly as possible so as not to disappear from the market, and that, for a new business to stand out and take off, it must offer something of real value to its potential customers. However, it is not only about captivating consumers. For a business model to be successful, other important factors must be taken into account, such as the costs involved in starting it up and the resources needed for it.

This was precisely what alexander osterwalder and yves pigneur had in mind when they created the business model canvas, a tool that, if applied correctly, helps any new or existing company to face the transformation of the business environment and be successful. What is the canvas model? The business model canvas Industry Email List as it is originally known, or canvas business model , is a tool for creating or analyzing innovative business systems that generate value for customers. This model allows you to clearly define the main elements of the business and how they are related to each other through its nine modules or blocks: market segment value proposal channels relationship with clients sources of income key resources key activities key partners.

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Cost structure together they cover the four main areas of a company: customers, supply, finance and infrastructure. Graphical user interface description automatically generated how is the canvas model applied? To implement this tool, each of the modules that make it up must be developed: 1) market segment in this module, it is necessary to define precisely who will be the clients that the company will target, and identify what their needs, problems and behaviors are, answering questions such as: what are their characteristics? How do you think? What do you do? What is their need or biggest problem they face? Once it is clear who the ideal customers are and what they are like, the next step is to create or build the value proposition.
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