Keywords for which we do not want our ad to be displayed. This allows us to define a very narrow and specific group of recipients of our advertising. In the case of positioning in natural search results, there is no possibility of specifying the photo retouching recipient, apart from, of course, selecting a specific keyword. Reception Paid ads on Google are visible not only in the search engine, because we can extend their display to the Google advertising network, i.e. AdSense display ads or, for example, YouTube ads. When it comes to organic positioning.
The truth is that from year to year Google develops its products, thus taking over an increasing share of the market. Today, we see the effects of positioning not only as a single search result on the top list. Today's positioning activities are carried out on many fronts - in Google maps or answer boxes i.e. the so-called results in position no. , answers created by the Google algorithm, which are located before search results), but also in graphics that appear in the results list or even on YouTube, if, of course, we provide appropriate content there. Effect Sponsored link campaigns are active almost immediately and produce immediate results.