This personalized approach will allow you to generate many more leads from your Photo Editing Services company website. New Call-to-action Place offerings in the right places Now that you have the right content for the different types of prospects you want to attract, don't just put all the offers on a single page and hope that users find what they are looking for. As we've already said, they won't spend minutes on your business site opening every section until they find something that works for them. What is needed is a clear indication of what they will find on the site, a map that guides each buyer persona on their journey.
Each specific section must therefore correspond to the offer that responds to a specific question. In this phase, a real synergy between web design and content marketing is needed because in the absence of one or the other team, great results in terms of lead generation cannot be seen. Landing pages and conversions Another step forward, after having created the right offers and placed them in the correct places on the company website, the user who clicks on the most evident and captivating calls to action will land on another page created specifically to finalize the conversion into leads.