Therefore economic profitability is one of the clearest benefits when implementing a customer experience project. And the most relevant thing is that these economic benefits will be accompanied by loyalty and satisfaction Digital Marketing Service on the part of consumers as chris daffy indicates in the interview conducted at the v international congress on customer experience What is user experience and how is it different from customer experience user experience ux is the relationship a customer has with a given product. That is it refers to a part of the customer experience.
It is a set of factors related to user interaction whose result is the generation of a perception of the service or product ” the icemd points out. Since we are talking about a fairly high level of interaction we must rely mainly on technological means and involve the user experience within the customer experience. However it is common for the two concepts to be misunderstood. Users and clients may have a similar meaning in spanish since both can be understood as “consumers of a good or service.” but you have to know how to differentiate the user from the client . The user focuses more on the digital environment.