How do you communicate this in your larger

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Going all in we decided to redefine the tool as a guide and write one as our first big piece of content because: We wanted to deliver an experience We didn’t just want to have powerful resources to help us move leads further down the funnel , and we also want this resource to indirectly tell the stories of the people working with us. We hope this guide illustrates our expertise, personality, product quality, drive, service levels and commitment to helping businesses achieve their goals.

So who is your who? If you're thinking about big content, who do you really want to C Level Contact List get your message in front of? Who do you really want to connect with? What are your values ​​and philosophy? content so that you attract the right audience with your efforts? Strategic Big Content Steps: Focus on Relationships I definitely recommend using this in your pre-planning efforts for big content, but more importantly, build relationships.



Not just to get more people to engage with your great content, but to make some valuable friends. I didn't realize the power of the guide until it was released.Throughout the process of building our guide, we focused on growing our email list via . Every blog post we write, every conference I speak at, and we invite people to sign up for our guide every chance we get. Finally, we have people who have chosen to join the list. This is really great for our first try and the size of our community, but we're certainly hoping to make a bigger splash.