Here are the six ways AI will impact

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At the service of the prospect and willing to be truly useful to him in resolving a situation. The way seller-consultants guide their contacts through the process is the lever that will help them choose whether or not to proceed with the deal, but they must be given the tools necessary to offer the right support, in the right places and at the right times . 3. Fire salespeople and hire consultants This is obviously a provocation, but, as you will have understood for some time, the more traditional approach to B2B sales has stopped working and if your salespeople still haven't understood it, it's time to make them change their minds too.

You don't really have to fire them, but give a signal to get them into the new role of wedding photo editing service consultants capable of guiding potential customers during the purchasing process. Sharing objectives is essential so that everyone understands which statistics need to be monitored to reach the numbers desired by the company. The redefined sales process will see them equipped with useful content to offer prospects, marketing platforms integrated with the CRM , automatic tools and much more. 4. Continuous training and sharing After having redesigned the B2B sales process and shared it with.




The sales consultants, it is necessary to ensure that they are always aligned with the interactions of the prospects. The tools they must learn to use on a daily basis, in addition to the CRM, are the marketing automation programs that will help them better manage contacts. The new software integrated into the CRM allows the sales force to analyze every action performed online by the contacts registered in the database, but not only that: they offer sales managers a complete overview of the activities, allowing more efficient management of the company's priorities.