If you liked this article and want to learn more about the digital ecosystem we invite you to watch this free course brand stories in the digital ecosystem a space to learn about storytelling and its role in connecting with customers through means of our digital ecosystem. You might also be interestedin steps make data your strategic business advantage Graphics Design Service marketing university understanding your customers better than your competitors is the key to your organization's success in the experience economy. Moving from fragmented customer knowledge to connected intelligence has challenges but it is the best way to win over your consumers. Markets are conversations have you ever heard of the cluetrain manifesto.
It is a document created in with a list of conclusions about how the internet was impacting markets consumers and organizations at that time. Conclusions that are a call to action for companies to make changes and respond to the needs of their new consumers two theses to highlight markets are conversations. Today we see it clearly many tools and technological platforms that allow us to monitor those conversations that occur in the markets and that brands can take advantage of to identify insights and generate value for our consumers. Markets consist of human beings not demographics. Although it is a conclusion from today years later we continue to receive briefings from our client.